In his new role, Greenspoon will chart the course for the network’s integrated product business and leverage his expertise across technology, commerce strategy and global partnerships.

Greenspan will also oversee the brand solutions, brand development and innovation teams with a focus on helping brands succeed in the digital economy. Jeff co-founded Spoke Agency in 2009 with Kai Exos. Both merged into the Dentsu Aegis Network in 2014 as co-chief executive officers of Isobar Canada.

“Jeff has blazed a trail for innovation, and his team consistently delivers transformative ideas that keep their clients ahead of the curve,” says Annette Warring, chief executive officer and chairwoman, Dentsu Aegis Network Canada. “He has built the Isobar brand in Canada and the process has attracted some of the biggest multinational brands to the agency."