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Genius Brands Appoints New Exec for Dual Role

Genius Brands has appointed Caroline Tyre to oversee global content sales as senior vice president of international distribution for the company.

In her new position, Tyre will be responsible for all aspects of Genius Brands’ global distribution business, including content sales for the company’s library of children’s programming. She will also lead the continued expansion of the Genius Brands Network as Head of the division. Tyre will report directly to Andy Heyward, chief executive officer, Genius Brands.

“2019 and 2020 are pivotal years for Genius Brands with the global rollout of our flagship brands, and the development of new properties to take to market,” says Heyward. “Caroline offers extensive 360-degree expertise in the content industry with a keen insight into the dynamics of the ever-evolving children’s media landscape, and she will be instrumental in building existing relationships and forging new ones with broadcasters and platforms around the world to launch our properties into the marketplace.”

Tyre, a 20-year industry veteran, has been involved with a wide range of roles within the entertainment industry including distribution and licensing. Prior to joining Genius Brands, her work has included positions in sales and acquisitions at companies such as Spin Master, Entertainment One, DHX Media, the CBC and Teletoon.

The hire adds to Genius Brands’ recent string of new staff, which included Jeff Shapiro, vice president, retail development.

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