Game Consultant Teams with Marketing Exec

Boutique licensing, production and business development consultancy The Powell Group has formed a strategic partnership with video game marketing veteran Mario Kroll, founder and principal of ÜberStrategist.

The relationship will allow The Powell Group to add video game marketing and promotion capabilities to its offerings as a licensing matchmaker for clients that include New York Times best-selling authors, creative agencies, IDW Publishing (the fourth largest publisher of comic books) and branded video game IP.

“We’ve known and respected Mario and his work for more than a decade and are thrilled to be able to rely on his expertise. His video game marketing acumen, with over 100 published titles across all major platforms, fits extremely well with our current service offering,” says Jay Powell, founder and chief executive officer, The Powell Group. “Through this partnership, we are poised to become the go-to company to help developers, publishers, license owners and those seeking to do business with them in creating profitable partnerships. By expanding our expertise and service offering, we can expertly address any business challenge our clients might face.”