Fred Rogers Hires Production Head

In her new role, Doherty will provide content and strategic support for the company’s licensing and merchandising efforts by helping to guide its outreach and training efforts to promote children’s social, emotional, behavioral and academic health, while supporting parents, teachers and other professionals in their work with children.

Additionally, she will work directly with Paul Siefken, vice president, broadcast and digital media, in overseeing the development of the company’s educational children’s media offerings, including “Daniel Tiger’s Neighborhood,” “Peg + Cat” and “Odd Squad,” for PBS Kids. Doherty will also work with animation studios and public broadcasters to deliver new properties, as well as oversee digital content products in the creation of mobile games and apps based on the company’s series.

 “We are delighted to welcome Ellen Doherty to our ‘neighborhood,’” says Siefken. “Ellen brings

Prior to joining The Fred Rogers Company, Doherty worked as an Emmy Award-winning producer in the children’s television space for shows such as “Cyberchase,” “Reading Rainbow” and “The Puzzle Place.”