Children’s TV production company the Fred Rogers Company ("Daniel Tiger’s Neighborhood" and "Pet +Cat") is expanding its team with a director of marketing and communications, Suzanne Masri. 

Masri joins the Fred Rogers Company after more than 20 years at public television producer WETA in Washington, D.C.

In her new role, Masri will oversee the promotion and publicity efforts of the company’s broadcast and digital content, along with events and community outreach, trade announcements and staff and corporate news. Masri will also manage the marketing and press materials for multiple children’s media properties.

“Suzanne’s strong background in devising marketing strategies combined with her drive and determination are just two of the many assets she brings to the table,” says Paul Siefken, vice president, broadcast and digital media, to whom Masri will report. “An accomplished children’s entertainment professional, Suzanne will help ensure our company’s continued growth both on screen and in the hearts of our viewers nationwide.”