Twentieth Century Fox Consumer Products has opened its first dedicated office in Asia and appointed Pinky David as vice president, Asia Pacific.

With David’s appointment, FCP takes a significant step toward expanding its global footprint and capitalizing on more opportunities in Asia Pacific.

In this role, David will be responsible for overseeing licensing sales and retail programs throughout the region, with a focus on identifying new opportunities that will further expand Fox’s global reach. 

David joins Fox Consumer Products after serving as the regional licensing sales director at Discovery Enterprises International, the licensing arm of Discovery Networks Asia-Pacific. Prior to Discovery, she came from Turner Broadcasting Asia Pacific, where she served as the regional promotions licensing director for Cartoon Network. She has also worked at Promotional Partners Worldwide and the Shangri-La Hotel in the Philippines.

“Pinky has a deep understanding of the consumer products business with her extensive knowledge and background working in the areas of licensing, promotions and retail development,” says Roz Nowicki, executive vice president, global sales, FCP. “We are confident that we have added the right executive to our team to drive our long term goals for the Asia Pacific region.”