Twentieth Century Fox Consumer Products has appointed two new international licensing executives, Sandra Vauthier-Cellier and Marina Lum-Kang, to accelerate growth of the company’s presence in Europe the Middle East and Africa (EMEA) and Latin America, respectively.
Eyeing continued international expansion for FCP’s many global brands, the company will rely heavily on these industry veterans to oversee two of its most important international markets.
Acting as senior vice president overseeing EMEA territories, Vauthier-Cellier joins FCP after nearly 20 years of experience in the consumer products industry for global brands including Coca-Cola, Harley Davidson, Ford, Andy Warhol and Crayola. Sandra also has extensive brand experience across the EMEA region, integral to her new role with FCP, where her responsibilities will include overseeing Fox Consumer Product’s London office, which is responsible for FCP’s direct licensing and Pan European partnerships, as well as oversight of all agency activities in EMEA including retail development, licensing, and promotion.
Lum-Kang joins as executive director overseeing FCP’s LatAm territories with responsibilities that include management of agency relationships for licensing, merchandising and promotions. Additionally, Lum-Kang will drive the strategy for all FCP initiatives in the territory including sales and retailer relationships. Lum-Kang has a lengthy background in licensing, merchandising and theatrical marketing, having worked both internationally and domestically for such global companies and brands as Marvel Entertainment, Warner Bros., Sony Entertainment and ITV Studios.
“We’re thrilled to fortify our international team to keep pace with the tremendous growth of our brands globally," says Roz Nowicki, executive vice president, global sales and retail, FCP. "These key hires will ensure we are meeting the demand of our agents and licensee partners in support of their efforts to provide fresh and innovative ways to reach their consumers,” said Roz Nowicki, Fox Consumer Products EVP, Global Sales & Retail. “Between them, Sandra and Marina have several decades of licensing and brand building experience. Their lengthy and successful track record will be instrumental to our continued growth in both of their respective territories.”