“The future of modern brand building lies in creating meaningful and memorable experiences, particularly as new shopping behaviors emerge amid the fiercely competitive retail environment today," says Winton. "It’s no longer just enough creating products and waiting for consumer purchase intent; you have to go out and create this yourself through a joined-up product and marketing strategy.”
Licensing Communications approach offers a new approach to implementing campaigns for partners that encompasses public relations, advertising, branding, digital, awards submissions, content creation, web design, retail activations and experiential.
“It’s all about trying to create a deeper connection between your products, your consumers and your supply chain and
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