Fender Musical Instruments has named former Disney Consumer Products chairman Andy Mooney as chief executive officer, effective immediately.

Mooney joins FMIC from Quiksilver and previously spent 11 years leading DCP, first as president and then as chairman starting in 2003. During his time at Disney, Mooney oversaw the company’s worldwide licensing, publishing and retail businesses and the tripled retail sales to $36 billion. He also pioneered the $4 billion Disney Princesses franchise and established the Disney Fairies brand, as well as retail lines based on the Pixar Animation films Toy Story and Cars.

Before joining DCP, Mooney worked at Nike for 20 years in a number of senior roles, ultimately becoming chief marketing officer.

“Andy has proven success in connecting consumers to brands,” says Mark Fukunaga, chairman and chief executive officer, Servco Pacific and co-chair, FMIC board of directors. “His personal passion for Fender guitars and the company’s long and storied history makes him a great fit for our culture. We are tremendously excited to have an executive of Andy’s caliber at the helm of Fender and we look forward to great success in the future under his leadership.”

“Andy’s appointment to the Fender executive team is a significant milestone for this revolutionary company that has transformed music worldwide,” says Bill McGlashan, founder and managing partner, TPG Growth and co-chair of the FMIC board. “With more than 30 years of experience growing global brands, Andy understands how to drive innovation and introduce differentiated product offerings in the market, underscoring our commitment to propel the Fender brand forward. TPG and the Fender board of directors believe Andy’s global business and consumer brand experience make him the perfect executive to lead Fender’s next chapter of growth.”