Club Red Licensed Apparel has named David Harkins as its vice president of marketing.

In his new role, Harkins will lead the development and execution of marketing and communication programs for Club Red and Uwharrie Apparel. He will also support the brand's portfolio of initiatives in licensing, product development and new brand extensions.

Prior to joining Club Red, Harkins served as associate director of retail business development for the Boy Scouts of America since 2004. In his previous role, he was responsible for developing and launching new lines of business for the organization’s retail operations. Harkins has also held senior marketing positions with the Jackson Group, Geneer and the Nykamp Consulting Group.

“We are thrilled to have David join the Club Red family,” says Troy Thompson, partner and chief financial officer, Club Red. “David brings a deep understanding of marketing along with significant successes with licensed products. I’m certain his unique background and experiences will help us take our family of businesses to the next level.”