Extreme Hires Marketing Exec

Lifestyle brand Extreme has appointed Ryan Maxwell to the position of marketing manager.

In his new role, Maxwell will run brand marketing initiatives, recruitment and manage the brand’s roster of action sport athletes, musicians and artists as well as manage all Extreme social media platforms. He will also work closely with the brand’s licensing partners to support and develop key licensing initiatives.

Ryan has previously worked for Audi Motors, Kent Tourism, Sandwich Golf Open and, most recently, Hornby Hobbies.

“Ryan’s experience covers the sport, travel and toy industries, and with a keen interest in skiing, snowboarding and music, he understands the key brand values of Extreme,” says Alistair Gosling, chief executive officer, Extreme, to whom Maxwell will report. “Ryan will be a huge asset to the Extreme team as we continue to raise awareness of the brand this year and beyond.”