Leong replaces Cindy Bailey, founder of Art Impressions (creator of the two brands), which was acquired by eOne in 2013. Bailey has transitioned out of the business to pursue new projects.
Leong has served as a consultant for eOne’s lifestyle division since October 2014. In her new role, she is charged with developing U.S. and international brand strategies for the company's lifestyle properties to drive worldwide merchandise sales and creating global retail programs.
Leong comes to eOne from Saban Brands, where she served as senior vice president of licensing and strategic business development for Paul Frank. Prior to that, Leong handled licensing for Britney Spears, The Cherokee Group and Ocean Pacific.
“We’re in the midst of an incredibly significant period of growth, and we’re delighted to strengthen the team with Leong’s appointment,"
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