Ex-Rovio Exec to Lead Biz Development

Cherokee Global Brands has appointed former Rovio executive Randi Spieker as executive vice president of business development.

April 6, 2018

Ex-Rovio Exec to Lead Biz Development

Randi Spieker will manage the company's domestic licensing base.

Cherokee Global Brands has appointed former Rovio executive Randi Spieker as executive vice president of business development.

In her new role, Spieker will directly manage the company’s expanding domestic licensing base including new U.S. wholesale and retail relationships.

Prior to joining Cherokee, Spieker was the vice president of licensing and retail for Rovio Entertainment and also held key roles at Hybrid/Jem, Mattel Consumer Products and Paramount Pictures Consumer Products.

“Randi’s broad industry relationships and expertise will contribute to the growth of the Cherokee branded business in the U.S. both through category expansion and now retail and wholesale partnerships,” says Henry Stupp, chief executive officer, Cherokee. “Her strong track record in licensing, brand management and consumer products will also prove invaluable as we grow our portfolio of global lifestyle brands and as we continue to expand our partnerships with best-in-class licensees.”

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