Golf ball brand Volvik has appointed Stan Denenberg as its new director of licensing to oversee all licensing, co-branding and collaboration opportunities in the golf and lifestyle categories.
Denenberg is a golf industry veteran, with 15 years in the business. Most recently he launched the licensing division for Loudmouth Golf.
“The appointment of Stan Denenberg is an important step for Volvik’s growth in the licensing arena in the North American market,” says Don Shin, president, Volvik USA. “We look forward to Stan helping us find exciting new business opportunities anywhere that a partnership and symmetry exists with our ultra-high performance color golf balls. Color has really changed golf’s fashion sense, and we feel we have the perfect combination of color and branding to start to accelerate the growth of our company through licensing opportunities.”
Volvik will first look to manufacturing partners to expand the brand into categories such as golf accessories, grips, clubs, apparel and footwear.
“Volvik is the undisputed king of the color golf ball market, and their rapid rise since beginning operations in the Americas makes this an opportune time to begin to extend the strength of their brand through a robust licensing campaign,” says Denenberg. “I’m thrilled to be able to support and help build this incredible company.”