Jillianne Reinseth has been appointed as vice president of creative affairs at Entertainment One Family.

In her new role, Reinseth will lead creative affairs for eOne Family and oversee linear content acquisition, development and production for the division. She will work closely with eOne Family’s distribution, licensing and merchandising leadership globally to ensure the content acquired and produced by the division fully matches the needs of the market.

Prior to joining eOne, Reinseth served as vice president of creative affairs for Nerd Corps Entertainment where she expanded Nerd Corps’ development slate from a boys’ action focus to a broader range of projects with wide brand appeal. She has also held creative management roles at Chorion, Cookie Jar Entertainment, The Walt Disney Company and Nickelodeon.

“We are delighted that Jillianne has joined the team," says Olivier Dumont, managing director, Entertainment One Family and Entertainment One Licensing. "She has extensive cross-functional experience with successful global brands in the family space and brings great relationships in the broadcast and creative communities in Canada, and around the world.”