Entertainment One has appointed Eric Shiu as vice president of marketing and communications, Entertainment One Television.

With eOne TV’s business rapidly expanding in the U.S. market, Shiu will utilize the company’s Los Angeles office as a headquarters for developing and executing eOne TV’s international marketing and communications strategy. He will work closely with the marketing divisions of the company’s broadcast and digital partners to create innovative campaigns for eOne’s lineup in markets around the world.

Prior to eOne, Shiu spent 15 years in TV marketing and creative advertising, including executive stints at Lionsgate, Warner Bros. and FX Networks.

“We’re delighted to welcome Eric to the team and introduce him to our rapidly expanding network of top creative and broadcast partners,” says Peter Emerson, president, eOne Television International, to whom Shiu will report. “Eric’s studio marketing experience, digital prowess and track record of success will support the company’s ever-growing international television operations as new and returning shows come on air around the globe.”