Global content creator, producer and distributor Endemol Shine Group has promoted Marina Williams, formerly chief executive officer of the Central and Eastern Europe and MENA regions, to chief operating officer of international operations.

In her new role, Williams will oversee Endemol Shine Group’s operations across Central and Eastern Europe, India, the Middle East and Africa. She will work closely with the leaders of the group’s local companies in each market, which include Endemol Shine Africa, Endemol Shine India, Endemol Shine Middle East, Endemol

Shine Poland, Endemol Shine Turkey and the group’s partner company, Weit Media in Russia. Williams will also lead the regional sales and licensing team that serves the territories under her remit.

Williams joined the company in 2008 as Endemol’s chief executive officer of Central and Eastern European Operations, adding the MENA region to her remit in 2013. Prior to joining Endemol, Marina was executive vice president and a member of the management board of Central European Media Enterprises. Before that she held senior positions setting up and overseeing businesses in Central and Eastern Europe for Fox International Channels, Fox Kids and Turner International Channels.

“Marina has contributed hugely to our success across Central and Eastern Europe and the MENA region, and I’m thrilled that she is now taking on this expanded role for the group," says Martha Brass, chief executive officer, international operations, Endemol Shine Group, to whom Williams will report. "The markets under her remit are essential to our continued growth and her leadership and experience will be enormously valuable to our global business.”