Earthbound Brands has appointed Alex Tomlinson as its senior brand manager.
In his new position, Tomlinson will be responsible for broadening the scope of Earthbound’s services and offerings to the global industry.
Prior to joining the company, Tomlinson spent 11 years with Equity Management. In his most recent position as senior client sales manager, he oversaw the development of several licensed categories including toys, interactive games, collectibles, apparel and consumer electronics. Before that, he was director of licensing at BHPC Global Licensing.
“Mr. Tomlinson is an extremely well-respected member of the global licensing community and we are delighted to add someone of his caliber to our staff,” says Jeff Cohen, president, Earthbound. “He brings a wealth of industry acumen and business savvy that will be invaluable to Earthbounds’s efforts to grow our licensing business.”