Tatjana Blanusa has joined Dr. Seuss Enterprises as director, global licensing and retail development.
In the role, Blanusa will report to Julie Dill, vice president global licensing, marketing and communications. She will identify new licensing partners and build the company’s relationship with retailers to drive sales, brand affinity and channel growth worldwide. Blanusa will also play an integral role in planning and developing new environmentally friendly initiatives and collaborations.
“Tatjana is a dynamic brand executive with strong sales and retail experience, making her the perfect fit for this role,” says Susan Brandt, president, Dr. Seuss Enterprises. “I’m excited to work with Tatjana to grow our global licensing program and promote our brand at retail and in new and innovative ways.”
Prior to joining Dr. Seuss Enterprises, Blanusa held several key account, sales, customer marketing and brand partnership roles at The LEGO Group where she worked since 2008. She is a graduate of the University of Massachusetts, Amherst.
“I’m honored to bring my experience in business development to Dr. Seuss – a brand that I feel incredibly connected to, especially since I grew up reading Dr. Seuss’s books and share his hometown of Springfield, Massachusetts,” reports Blanusa.