Dollar General has tapped Jason Reiser to join the company as executive vice president and chief merchandising officer.

April 6, 2018

1 Min Read

Jason Reiser will succeed Jim Thorpe, who recently retired from the retail company.

NORTH AMERICA-Dollar General has tapped Jason Reiser to join the company as executive vice president and chief merchandising officer.

Reiser will succeed Jim Thorpe, who recently retired.

Amidst a challenging time for retail, dollar stores are seeing great success. Dollar General actually reported an 8.5 percent increase in revenue in 2016, where traditional retailers such as Target, struggled.

Most recently, Reiser served as executive vice president and chief operating officer at Vitamin Shoppe and was responsible for merchandising, operations and supply chain. Prior to that, he was the chief merchandising officer at Family Dollar. He also served as vice president of merchandising and health and family care at Sam’s Club.

“Jason is an innovative merchant who has a broad range of experience in discount retail and a track record of leadership excellence,” says Todd Vasos, chief executive officer, Dollar General. “I believe Jason’s deep understanding of our customer and small-box retail, coupled with is proven ability to drive results, will strengthen our leadership team as we strive to capture future growth opportunities.”

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