Felicia Tuan has joined Discovery Consumer Products as regional director for Asia-Pacific.

In her new role, Tuan will develop and oversee the licensing business for Discovery Communications’ portfolio of television properties across the region with brands including Discovery Expedition, Discovery Kids and Animal Planet. She joins Discovery from Collinson Latitude Agency where she served as e-commerce regional sales director. Prior to that, Felicia served in director roles at Partnership Marketing Agency, Mediacorp, MTV Asia, MTV Networks and Bear and Stearns Company.

“Felicia has a proven track record of more than 15 years as a successful sales professional and manager with comprehensive marketing skills,” says Nicolas Bonard, senior vice president, Discovery Global Enterprises, to whom Tuan will report. “In this rapidly expanding market, we are confident that Felicia will bring new insight and strategy to the team as we continue to grow our business across Asia-Pacific.”