David's Bridal has announced the internal promotions of Nevin Shetty to the newly created role of chief partnership officer, and Lia Madonna to head of partnership services. Both Shetty and Madonna will be responsible for leading the growth of the company's partnership department.

Shetty has more than 15 years of experience in finance, strategy and operations and is the former chief executive officer and co-founder of Blueprint Registry, a digital registry and website builder focused on creating a personal, omni-channel shopping experience for Millennials during special occasions. Blueprint Registry was acquired by David's Bridal in 2018. 

"I look forward to joining the marketing team and expanding my role at David's Bridal," says Shetty.  "As I've worked to grow Blueprint from the ground up, I've met incredible partners across industries. I see endless opportunity to grow our existing partner base and to introduce new partners to the David's Bridal customer."

Lia Madonna has been with David's Bridal since 2008 and has played a role on the partnerships team since her start. Madonna will report directly into Shetty.

"In addition to providing our brides a one-stop shop for all her dress and accessory needs on her special day, we want to be her one-stop shop for the wedding day and beyond, as well,” says Kelly Cook, chief marketing officer, David's Bridal. “As 'stress-free devotees,’ we are committed to making things as easy, elegant, and effortless as possible for her as she plans every last detail of her magical moments. Nevin and Lia are perfectly equipped to provide this experience for our brides, including expanding and diversifying our partnership community. Strategically, we see this as key component of our growth strategy as it exponentially increases categories we serve."