Crunchyroll Adds CP Head

Anime streaming platform Crunchyroll has tapped John Leonhardt to serve as the company’s head of consumer products.
License Global

January 30, 2019

Crunchyroll Adds CP Head

In his new role, Leonhardt will oversee Crunchyroll's consumer products team and will work to create merchandising programs around the content Crunchyroll delivers to its community of anime fans.

Before joining Crunchyroll, Leonhardt led Dimensional Branding Group’s licensing and brand extension programs on behalf of its clients. 

He has more than 20 years of experience managing the IP of leading corporate brands, gaming companies, publishers, celebrities and inventors.

His background includes investment banking, music management, entertainment development and videogame licensing.

Leonhardt is credited with creating and co-founding the licensing departments for Sega of America, Yahoo!, Sony PlayStation, Imangi Studios and Highlights for Children, among others.

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