Footwear and apparel veteran David Thomson has joined Crocs as senior vice president and general manager of Asia, Africa and the Middle East.

The company is also announcing a re-organization of its regional business structure to create better efficiencies across Crocs' global operations. The company's business has been consolidated from four to three regions–Americas; the EU; and Asia, Africa and Middle East–with Japan now part of the consolidated Asia region.

Thomson joins Crocs from Tommy Hilfiger where he was executive vice president for Asia Pacific. Prior to Tommy Hilfiger, he spent 16 years with leading consumer goods companies including Duracell, Gillette, Reckitt Benckiser and Nike.