Draaisma will report to Maarten Weck, the company’s recently-appointed executive vice president and managing director.
Draaisma will oversee licensing strategy, promotions, publishing and retail development at CPLG Benelux.
“Since joining CPLG eight years ago, Brenda has been instrumental in growing our retail relationships and championing our brands across the Benelux and, more recently, the Nordics regions,” says Weck. “She has played a pivotal role in expanding our entertainment and lifestyle portfolio, delivering exciting retail programs and brand collaborations. This new position allows Brenda to give focus to this key market and lead the team to further strengthen our clients’ properties across the region.”
Draaisma has worked at CPLG Benelux since 2011, when she joined as retail and marketing director. She has also held roles at Deoleo (formerly Grupo SOS), Orangina Schweppes and Mattel.
“CPLG is a fantastic company to work for, and it is very exciting to be given the opportunity to take on a fresh challenge,” says Draaisma. “I am looking forward to spearheading commercial and retail strategy for Benelux and further growing the business.”