Natalie Harvey will be responsible for retail and marketing activations across mass market, fashion, toy and specialist accounts for the agency’s entertainment and lifestyle brands.

EUROPE–CPLG has appointed Natalie Harvey to serve as the company’s retail and marketing director in the U.K.

In her new role, Harvey will work across the entire CPLG portfolio of entertainment and lifestyle brands and will manage the company’s key retailer relationships, develop strategic brand and category plans and implement retail and marketing activations across mass market, fashion, toy and specialist accounts.

Harvey joins CPLG from ITV, where she was head of European retail before moving into the role of head of U.K. food and promotions. Prior to ITV, she held a variety of licensing and retail roles at Twentieth Century Fox, Hasbro and Mattel.

“We are delighted to welcome Natalie to the team,” says Maarten Weck, managing director, Northern Europe, CPLG. “She brings with her a wealth of experience across a number of entertainment and fashion-driven lifestyle brands. Her cross-category expertise and fantastic retail relationships are key to ensuring we maximize our brands at retail.”