Natalie Harvey will be responsible for retail and marketing activations across mass market, fashion, toy and specialist accounts for the agency’s entertainment and lifestyle brands.
In her new role, Harvey will work across the entire CPLG portfolio of entertainment and lifestyle brands and will manage the company’s key retailer relationships, develop strategic brand and category plans and implement retail and marketing activations across mass market, fashion, toy and specialist accounts.
Harvey joins CPLG from ITV, where she was head of European retail before moving into the role of head of U.K. food and promotions. Prior to ITV, she held a variety of licensing and retail roles at Twentieth Century Fox, Hasbro and Mattel.
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