DHX Media has appointed Peter Byrne as chief executive officer of its licensing company, Copyright Promotions Licensing Group.

Byrne brings with him extensive expertise in the licensing and consumer products industry, including positions with HIT Entertainment, Twentieth Century Fox, Sara Lee Branded Apparel and Fruit of the Loom. Most recently, Byrne helmed his own global licensing agency, working with clients such as Guinness World Records, Aardman Animations and Jazeera Children’s Channel.

“Peter has an impressive track record in building major global brands and is going to be a great asset to CPLG and DHX Media,” says Michael Donovan, chief executive officer, DHX Media. “CPLG is an integral part of the DHX Media vision, and we are delighted to have secured someone of Peter’s caliber to gear up for profitable growth both in Europe and beyond.”

“CPLG has such an incredible pedigree and is a company I have greatly admired and worked alongside for many years, so I am really excited to be leading the company through its next phase of growth,” says Byrne.