Cottonwood Media and Federation Entertainment have announced the appointment of Tiffany Weltman to the newly created position of director, digital marketing, effective immediately.
With a solid track record in marketing that spans a decade, working for CANAL+ and MYTF1, Weltman’s main remit for Cottonwood Media, Federation’s kids programming subsidiary, will be to further develop the company’s international digital strategy working across all social media and digital platforms, as well as creating exclusive online content. She will also continue to promote Cottonwood’s kids shows, while providing on-going support to key broadcasters, and further building the respective programming brands.
Weltman will also extend her expertise to Federation Entertainment’s overall digital marketing strategy for the group as a whole to reinforce the company’s brand as the media landscape continues to evolve.
“It’s great to have Tiffany join our team,” says David Michel, chief executive officer and president, Cottonwood Media and co-founder, Federation Entertainment. “She is a unique executive and brilliant marketing strategist who brings substantial business acumen to the creative process. The timing couldn’t be more perfect as global audiences are turning to content across all channels and platforms to get through these challenging times.”