Coolabi has appointed Naomi Dare to the new role of head of digital.

Dare will be responsible for developing strategies that will increase brand awareness and drive product sales for brands including Poppy Cat and Purple Ronnie, specifically looking at the best use of social media, games, apps and video.

“We are excited about the new opportunities and strategies that Naomi can bring to both our company and individual brand ambitions,” says Michael Dee, director of content, Coolabi. “This is a big year for us and Naomi’s experience as a senior digital marketer will ensure that she plays a vital role in our success moving forward.”

With more than 13 years of digital experience, Dare joins Coolabi from Hangar Seven (previously Doco London and Digital Outlook) where she developed strategies for NBC Universal’s New Media Division and worked with Walt Disney Studios Movie Productions U.K. and Europe, Xbox, Miniclip, Comic Relief and Aardman Animations on a joint venture with Digital Outlook Studios.