License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Contarsy Becomes SVP of Bonnier

Contarsy Becomes SVP of Bonnier

Bonnier Consumer Products has tapped Elise Contarsy to serve as its senior vice president, effective immediately.

In her new role, Contarsy will work to develop Bonnier’s consumer products and brand licensing initiatives. She will work out of the company's New York office.

“We have identified our consumer products and brand licensing efforts key to the diversification and growth strategy for our company,” says Eric Zinczenko, chief executive officer, Bonnier Corp. “Elise brings an extraordinary resume of success in consumer products and licensing, and I’m confident her industry experience, relationships with America’s top retailers and brand licensing strategies will be of great benefit to Bonnier Corp.”

Before joining Bonnier, Contarsy served as the vice president of brand licensing at Meredith Corp., where she oversaw programs for EatingWell, Shape and Allrecipes.

Contarsy’s other positions include serving as vice president and general merchandise manager of product development and branding at Bed Bath and Beyond and executive vice president of merchandising at Martha Stewart Omnimedia.

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish