In her new role, Contarsy will work to develop Bonnier’s consumer products and brand licensing initiatives. She will work out of the company's New York office.
“We have identified our consumer products and brand licensing efforts key to the diversification and growth strategy for our company,” says Eric Zinczenko, chief executive officer, Bonnier Corp. “Elise brings an extraordinary resume of success in consumer products and licensing, and I’m confident her industry experience, relationships with America’s top retailers and brand licensing strategies will be of great benefit to Bonnier Corp.”
Before joining Bonnier, Contarsy served as the vice president of brand licensing at Meredith Corp., where she oversaw programs for EatingWell, Shape and Allrecipes.
Contarsy’s other positions include serving as vice president and general merchandise manager of product development and branding at Bed Bath and Beyond and executive vice president of merchandising at Martha Stewart Omnimedia.