Cloudco Entertainment has appointed Amy Sullivan as vice president of global retail development.

In her new role, Sullivan will report to Robert Prinzo, head, global licensing, Cloudco. She will remain in her home state of Rhode Island but work across all Cloudco retail accounts including domestic, international and e-commerce.

“It’s great to join Cloudco at this particular moment with its classic and brand-new brands in ‘launch mode’ and so much potential for success,” says Sullivan. “I love what every brand ‘owns,’ and I look forward to connecting each of them with its own successful retail strategy.”

Sullivan is a nearly seven-year veteran of Hasbro, most recently serving as the toy company’s director of global marketing franchise strategy. At Hasbro, she designed the strategy and managed the execution of the company’s franchise marketing in regional markets all over the world.  She also spent time as an executive at Brahmin Leatherworks.