Cherokee Names New CFO

Cherokee has announced that Mark DiSiena, current chief financial officer for the lifestyle brand company, has resigned and that Jason Boling has been elected by the board of directors to fill his role. DiSiena leaves to pursue other career opportunities.

Boling will take the position effective March 25.

“I am very pleased to welcome Jason to Cherokee,” says Henry Stupp, chief executive officer, Cherokee. “Jason brings exceptional experience to the company, and has a strong background in mergers and acquisitions, strategic planning, budgeting, Sarbanes-Oxley, investor relations and tax planning. Jason’s proven track record as a successful corporate finance executive will be an important asset to Cherokee as we continue to execute against our long-term growth plan. I am confident that Jason will be a tremendous addition to Cherokee’s senior management team.”

Boling joins Cherokee from DTS, where he served as vice president of finance and accounting. Prior to DTS, Boling spent four years as vice president and corporate controller for Inamed, as well as worked with Deloitte & Touche.

“I am delighted to be joining the Cherokee team at such an exciting time,” says Boling. “Cherokee’s unique licensing approach is poised to position the company for continued domestic and international success. I look forward to working closely with my fellow senior management to continue to promote and develop Cherokee’s strategic plans for growth.”