Cherokee Appoints New CFO

NORTH AMERICA–Cherokee Global Brands has named Steven Brink to replace Jason Boling as chief financial officer.

April 6, 2018

Steven Brink will replace Jason Boling as chief financial officer.

Steven Brink will take over the vacated role on Jan. 2 and will work closely with Boling through the end of the company’s fiscal year. In his new role role, Brink will oversee Cherokee Global Brand’s financial operations including accounting, forecasting and investor relations under Henry Stupp, chief executive officer, Cherokee.

Most recently, Brink held chief financial officer roles at major public and private global apparel companies, including Quiksilver and NYDJ Apparel, where he helped to restructure the organization’s financial operations during high growth periods.

“I’m pleased to welcome Steve in his new role,” says Stupp. “Steve is a proven financial leader with deep experience in our focus categories, having served in several leadership positions with public and private global apparel companies. As we look towards our next phase of growth, Steve’s track record of scaling

global brands, along with his extensive M&A experience, will prove invaluable. Steve will play a vital role to ensure that Cherokee Global Brands maintains its solid financial foundation as we embark on key growth initiatives in 2018 and beyond.”

Boling’s resignation will go into effect Jan. 31.