Mark Conway is on board to manage the development and oversight of Cherokee’s licensee partnerships worldwide.

NORTH AMERICA–Cherokee Global Brands has named Mark Conway to take on the newly-created role of chief brand and revenue officer.

In this role, Conway will oversee new business development, strategic brand planning, e-commerce and marketing, and will manage development and oversight of Cherokee’s licensee partnerships worldwide.

Most recently, Conway served as head of international at Canadian Tire, where he led global expansion for the retailer’s newly-created international division. Before that, he held leaderships positions with retailers including Primark, Sears and Walmart Canada. He also boasts IP experience, having previously secured rights for global fashion brands in international markets including Canada, U.K., the Middle East, Asia and Mexico.

“Mark brings a wealth of global retail, marketing and sales expertise to Cherokee Global Brands and he’s a perfect fit for this new role. We’re pleased to welcome him to our senior executive team," says Henry Stupp, chief executive officer, Cherokee. “Mark joins us at a critical time in our growth trajectory as we harness ongoing transformations in the retail landscape and complete the integration of our acquisition of Hi-Tec. Going forward, Mark will play a key leadership role as we increase the penetration of our brand portfolio in multiple channels and synergize our business units.”