Character World has appointed Hayley Maguire as the head of business development.

Maguire joins Character World after more than seven years at Hasbro, where she served as global senior director, creative and product development.

In her new role, Hayley will be leading the way driving new business and product opportunities, around Character World’s license portfolio and own label range due to launch in 2020.

“This is an exciting opportunity for both myself and Character World,” says Maguire. “We have a fantastic team at Character World, with an amazing brand and retail partnerships that we will continue to expand and strengthen. We are already working on some truly innovative products and are planning on some fantastic launches over the next couple of years.”

 “We have exciting and ambitious plans for Character World over the coming years,” says Danny Schweiger, joint managing director, Character World. “Hayley brings a wealth of talent and experience to the business and is going to help us thrive in our next phase of Character World.”