Gail Mitchell, Rebekah Belzer and Nick Cooke will further bolster the licensing agency in Asia-Pacific, the Americas and Europe.

GLOBAL–Licensing agency Centa IP has unveiled a slate of executive hires to manage its musically-inspired brands “Beat Bugs” and “Motown Magic,” among others, as well as grow its global retail programs, following its recent acquisition of The Fusion Agency.

First, licensing veteran Gail Mitchell has joined the agency as vice president of Asia-Pacific. Previously, Mitchell managed Hasbro’s consumer products division for the Asia-Pacific region before founding The Fusion Agency in 2010.

Meanwhile, Rebekah Belzer has joined the company has vice president of sales and licensing for the Americas. Belzer boasts 17 years of retail and consumer products experience and has overseen sales for brands such as Pantone, “MasterChef Junior,” Dwell Magazine, “Power Rangers” and Paul Frank. She also helped establish the Disney Bridal business.

Finally, Nick Cooke has been hired as vice president of sales and licensing for Europe. Cooke joins the company with more than 20 years of experience in licensing and consumer products and has worked with companies such as  DreamWorks Animation, Tesco, Toys “R” Us and The Disney Store.

The acquisition of The Fusion Agency also saw the addition of “Kazoops!,” “Masha and the Bear,” Miffy and “Monster Teddies” to the agency’s portfolio.

“We have quickly built an agency with A-class executives, multiple award winning properties, key retail placement in major territories, all supported by the industries best licensees,” says Geoff Rosenhain, chief executive officer, Centa IP. “Centa IP’s primary focus is to build sustainable value for our partners. It’s just that simple. To be doing it with such an incredible group of people makes this goal both a reality and whole lot of fun.”