Licensing industry veteran Casey Collins will join Hasbro as senior vice president and general manager of global consumer products, the company announced.
Collins will replace Simon Waters, who will transition to head Hasbro’s recently acquired Power Rangers franchise. “Casey brings decades of experience and leadership in the licensing industry to the Hasbro team,” says John Frascotti, president, Hasbro. “He is a highly skilled and experienced licensing professional with an impressive track record of leading high-performing teams and delivering consistently outstanding results. We are excited to welcome him to the Hasbro family and look forward to his leadership as our global consumer products business continues to expand around the world.”
Most recently, Collins served as executive vice president, consumer products at World Wrestling Entertainment. Prior to that, Collins served as executive vice president, global licensing and entertainment at MGA Entertainment and as head of domestic licensing and head of international licensing, Lucasfilm.