, Universal Music Group’s merchandise and brand management division, has announced the promotion of artists and repertoire (A&R) and music merchandise executive, Rachel Redfearn. Effective immediately, Redfearn, in her newly expanded role as senior vice president, A&R and brand management, will have her responsibilities expanded globally from the U.K. Redfearn will report to Matt Young, global president, Bravado.
Credited for signing the Spice Girls, Elton John, Skepta and many others, Redfearn’s strategic elevation will reinforce Bravado’s A&R efforts. While continuing to lead a London-based team of A&R executives, Redfearn will focus on developing greater synergy among
’s labels, divisions and central business units to help amplify creative and commercial opportunities for Bravado’s artists. In addition, A&R executive, Ben Coe, has been elevated to senior brand manager, supporting Redfearn across all aspects of project delivery and artist support.
“Under Matt’s leadership, Bravado is entering an exciting era where we are working with our artists to deliver unprecedented activations and opportunities,” says Redfearn. “I’m proud and delighted to be a part of the next phase of Bravado.”
Prior to joining Bravado, Redfearn began her career at independent, U.K.-based merchandiser, Razamataz, which she co-led. From there, she joined The Merchandise Company (TMC). Based out of Los Angeles, Rachel set up TMC’s European division, managing an office out of London, with distribution in Dortmund. She joined Bravado in 2009 as A&R manager and was promoted to head of A&R in 2011. She was elevated to vice president, A&R and brand management in 2019, with an expanded team and brand-focused mission.
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.