Brandgenuity has hired former Beanstalk executive Antonia Predovan as director of business development.

In her new position, Predovan will focus on hard goods sales and prospecting for new partners across Brandgenuity’s portfolio of brands including Viacom’s adult entertainment properties (MTV, VH1, Comedy Central, Spike TV, Logo), MGM Studios (Rocky, "Vikings," Pink Panther, Fargo), Winnebago Industries, Church & Dwight (Arm & Hammer, OxiClean, Kaboom), Edgewell Personal Care (Banana Boat, Hawaiian Tropic, Playtex), Pella, Gas Monkey Garage and more.

Predovan previously worked as an associate director of brand management at Beanstalk.

“We are delighted to have Antonia join the Brandgenuity team,” says Jay Asher, partner, Brandgenuity. “We are certain the company’s clients will value her contributions to building their licensing programs.”