Allison Lort has joined licensing agency Brandgenuity as director of business development.

In her new position, Lort will focus on hard goods sales and prospecting for new partners across Brandgenuity’s portfolio of brands including A+E Networks’ “Duck Dynasty,” MGM Studios’ Robocop, Winnebago Industries, Church & Dwight’s Arm & Hammer, FX Network’s “It’s Always Sunny in Philadelphia” and more.

Lort previously worked as director of licensing at Feld Entertainment, where she was responsible for the global licensing strategy and retail development of Feld Entertainment’s properties, primarily focused on sales and business development for the Monster Jam brand. Prior to this, she also held positions at Fisher-Price and 4Kids Entertainment.  

“We are thrilled to have Allison join the Brandgenuity team,” says Jay Asher, partner, Brandgenuity. “Allison comes to Brandgenuity with strong experience in building global licensing programs and will be a great addition to the team as she manages hard goods sales for our extensive portfolio of brands.”

Lort is a member of the Licensing Industry Merchandisers' Association charity committee, LIMA Cares, committed to supporting the Children’s Brain Tumor Foundation.