Cory Waisner will combine duties as executive director of manufacturing representation, a member of the company’s management team and serve as chief entertainment officer.
In his new role, Waisner will oversee the company’s manufacturer representation for licensing acquisitions, particularly fashion, characters and entertainment properties.
In addition to the appointment, Waisner will maintain his prior title of chief entertainment officer at The Brand Liaison.
Prior to joining the company, Waisner served as a co-founder and principal of Global Design Concepts, an accessories company with character and brand licenses.
“This promotion is an important recognition of his outstanding performance and achievements over the past year and half,” says Steven Heller, president, The Brand Liaison. “He is so well connected at the highest levels in this industry and everyone loves working with him, including our clients and the brand owners and agents we work with. This promotion is well deserved.”
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