The Brand Liaison has appointed Cory Waisner to lead its manufacturer representation efforts, focusing on fashion, character and entertainment properties.

Waisner will lead the company’s manufacturer representation and in-bound licensing acquisitions for its clients and assist in securing new and different retail avenues for successful licensing programs both for manufacturers as well as brand owners.

Waisner brings more than 25 years of experience to the role, including time spend licensing brands such as Disney, Warner Bros., Vans, Billabong, Old Navy, Dry Bar, Skechers and Ironman, across multiple product categories. Prior to The Brand Liaison, he spent 17 years as a co-founder and principal of the accessories company Global Design Concepts. At GDC, Waisner played an instrumental role in taking the company from startup to just shy of $100 million dollars in under nine years and also earning the Disney Licensee of the Year award.

“We have known Cory for many years and always respected his work ethic and ability to get the job done right,” says Steven Heller, president, The Brand Liaison. “He is a welcome addition to our team and brings new and expanded reach for our manufacturer clients.”