Brand Central has promoted Lexi De Forest to the position of licensing director.
De Forest previously held the position of senior licensing manager at the agency. In her expanded role, she will become part of the senior management team of the agency, playing a key role in business development, client acquisition and management. De Forest will report directly to Ross Misher, chief executive officer, Brand Central.
“We continue to nurture the amazing talent we have at Brand Central, and we are proud to recognize the substantial contributions Lexi has brought to the agency over the past several years,” says Misher, chief executive officer, Brand Central.
Since joining the agency in 2016, Lexi has played a vital role in winning licensed partnerships with brands within Brand Central’s clients including Tyler “Ninja” Blevins and the Loaded portfolio, Tapatio and Mister Rogers’ Neighborhood.