Spieker will oversee client management for the agency’s entire client roster, while Markle will oversee its Midwest business.

Brand Central has appointed two industry veterans–Randi Spieker and Janna Markle–to serve as the agency’s president and vice president.

First, Spieker joins Brand Central as president. In her newly created role, Spieker will oversee client management of the agency’s entire client roster. Additionally, she will take a leadership role in the agency on new business development, marketing and managing the company’s team in Los Angeles, New York and Louisville.

Prior to joining Brand Central, Spieker served as executive vice president of new business development at Cherokee Global Brands. She has also held key positions with Rovio, Hybrid/Jem and Paramount Pictures and has been responsible for launching partnerships with retailers like Amazon, Walmart, Target, Kohl’s, Macy’s and Forever 21 for brands such as Disney, Marvel, Coca-Cola, Mattel, Hasbro and Rovio.

Meanwhile, Markle has taken on the position of vice president and will oversee the company’s Midwest business as well as several food and beverage clients, including Tropicana and Sonic Drive-In.

Markle brings more than 25 years of experience in brand marketing, new product development and licensing partnerships. Previously, she has launched equity-building and revenue-generating product lines for brands such as TGI Friday’s, IHOP, Jack Daniel’s and Rust-Oleum.

“We are thrilled to have Randi and Janna on board in new leadership positions at Brand Central,” says Ross Misher, chief executive officer, Brand Central. “Their immense talent, relationships and leadership abilities will be a tremendous asset to our growth.”