Brad Globe to Leave WBCP

Brad Globe will step down from his post as president of Warner Bros. Consumer Products, a position he has held for more than a decade, in spring 2016.

April 6, 2018

DC Entertainment's Diane Nelson to oversee division and find successor.

Brad Globe will step down from his post as president of Warner Bros. Consumer Products, a position he has held for more than a decade, in spring 2016.

Diane Nelson, who serves as president of DC Entertainment and president and chief content officer of Warner Bros. Interactive Entertainment, will add oversight of WBCP to her responsibilities and appoint a successor to Globe in the coming months.

Globe was recently featured in the June cover story of

License! Global

"WBCP Gears Up for a Super Ride."

During his tenure at WBCP, he helmed some of the company's largest licensing initiatives including development of WBCP’s themed entertainment business led by The Wizarding World of Harry Potter and the touring exhibition, "Harry Potter: The Exhibition." Globe also championed the creation of innovative retail programs such as Walmart Premiere Night with

Man of Steel

. Most recently, he was instrumental in the development of DC Super Hero Girls, the first-ever superhero franchise for girls.

Globe also spearheaded robust licensing programs around Warner Bros.’ tentpole films including the upcoming

Batman v Superman: Dawn of Justice

, set for March 2016; the

Harry Potter

film franchise; Christopher Nolan’s

The Dark Knight

trilogy; Zack Snyder’s

Man of Steel

; and Peter Jackson’s

The Hobbit

trilogy.

“Brad is among the most talented and respected entertainment licensing executives in the business and has been a real asset to Warner Bros., having led the continuous growth of WBCP over the past 11 years,” says Kevin Tsujihara, chairman and chief executive officer, Warner Bros. “Thanks to Brad, WBCP is well-positioned to take full advantage of the strong slate of content we have on the horizon. We’re grateful for the many contributions he’s made to our company.”

Prior to joining WBCP, Globe launched and headed the consumer products business for DreamWorks. Globe worked closely with Steven Spielberg for 20 years, having joined Spielberg’s Amblin Entertainment in 1983, where he launched the consumer products business there.

In 1994, the Promotion Marketing Association of America honored his campaign for

Jurassic Park

as Distinguished Achievement in Entertainment Marketing. That same year, Advertising Age selected Globe as the co-honoree for Marketer of the Year. And in 2004, Globe was inducted into LIMA’s Licensing Hall of Fame.