Boat Rocker Studios, a division of global entertainment company Boat Rocker Media, has announced the appointment of Denise Gomez as director of licensing for the Americas. The role, which is newly created to support and further drive Boat Rocker’s recent expansion in building global franchises, is based at the company’s New York offices where Gomez will report to Kate Schlomann, executive vice president, brand management and content marketing.
“We are delighted to welcome Denise to the Boat Rocker family,” says Schlomann. “She is a highly respected and innovative senior licensing executive with expertise driving monetization of intellectual property across all categories, and retail channels for top entertainment brands. Her wealth of experience will be a huge asset and complements our team as we rapidly grow our licensing business in 2021 and beyond.”
Gomez joins Boat Rocker from WarnerMedia, where she spent 14 years in a variety of roles for Cartoon Network Enterprises – most recently as senior director of licensing, responsible for the acquisition and management of licensing partnerships, maximizing growth across categories, and extending retail penetration for multiple global brands including “Powerpuff Girls,” “Ben 10” and “Rick and Morty.” Prior to Cartoon Network, she was with Nickelodeon Consumer Products where she launched the consumer electronics category, followed by a move into retail development, building and executing channel strategies for global brands including “SpongeBob SquarePants,” “Dora the Explorer” and “Blue’s Clues.”
In her new role at Boat Rocker Studios, Gomez will manage licensing and promotions across all genres at Boat Rocker Studios, with heavy focus on the Kids and Family portfolio, covering the U.S., Canada and Latin America, as well as involvement in global deals. Gomez is set for success with the anticipated January launch of the “pre-westoric” animation series “Dino Ranch” on Disney Junior and CBC.
“I’m thrilled to join Boat Rocker at such a dynamic time for the company,” says Gomez. “It has a fantastically robust portfolio and I can’t wait to get stuck in and help to build on its recent success. I’m already saddled up for the launch of ‘Dino Ranch’ and I’m really excited about exploring new licensing opportunities for that and for our many other amazing shows.”