Boat Rocker Adds to C-Suite

In her new role, Schlomann will oversee all of Rocker’s brand, licensing and content marketing initiatives across scripted, factual and kids and family genres.

Before joining Boat Rocker, Schlomann worked at Mattel, where she served as vice president and general manager for Thomas & Friends and managed the brand worldwide across brand and marketing strategy, franchise management, creative execution and product development. Before that, she led global brand franchise and marketing for properties including "Bob the Builder," “Fireman Sam" and Barney.

Schlomann has more than 20 years of experience in leadership including roles as executive vice president, brand management and content marketing at Fremantle and select roles at Nickelodeon/Viacom.

The appointment is part of Boat Rocker's revamp