Hobby and toy distributor Bluefin Distribution has appointed Candice Uyloan as director of marketing to oversee the company's marketing, public relations and events.

In her new role, Uyloan will also spearhead the brand management program for Bluefin’s growing roster of properties and distributed product lines.

Uyloan brings over 15 years of marketing experience with her, most notably in the pop culture industry. She directed innovative campaigns for properties such as Naruto, Bleach and One Piece while working as director of marketing at Viz Media. During her time at manga pioneer, TokyoPop, she developed and executed marketing plans for titles such as Fruits Basket, Kingdom Hearts and Mobile Suit Gundam.