Blue Zoo Launches Brand Rights Division

Blue Zoo taps former Technicolor executive to run new licensing division.
License Global

July 1, 2019

Blue Zoo Launches Brand Rights Division

Entertainment production company Blue Zoo has announced it is branching out into rights management for its own and third-party IP.

The company has opened a new licensing division, which will be overseen by Alison Warner, formerly of Technicolor. She will oversee the new division growing Blue Zoo’s slate of properties, as well as handling pre-sales, distribution, brand management and merchandising.

Warner has more than 20 years of experience in the industry. Since 2011, she served as vice president of sales, acquisitions and co-productions at Technicolor. Her role saw her develop “Atomic Puppet” and “The Deep.”

“I am truly delighted to be joining the fantastic Blue Zoo team and tasked with setting up a brand-new division within the company,” says Alison Warner, managing director, Blue Zoo Rights. “It comes at a time where the U.K. animation industry is looking extremely positive with the U.K. Tax Credit in place and the Young Audience Content Fund launching, and I look forward to helping grow

both Blue Zoo’s U.K. and international presence as a brand rights company.”

Blue Zoo has previously successfully licensed properties such as

“Alphablocks”

and

“Digby Dragon.”

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