Jester will work alongside Martyn Harrison, sales head, Bioworld, and Richard Radford, licensing head, Bioworld.
“With such a wide portfolio of licenses and diverse range of product categories, there are huge opportunities for growth and I’m looking forward to working with the amazing team to further strengthen our retail partnerships and drive the business forward,” says Jester.
Jester has more than nine years of experience with fast fashion retailer Primark with multiple roles over the years.
“We’re very pleased to welcome Sarah on board here at Bioworld,” says Radford. “In the short time she’s been part of the team, she’s made such a difference, and I look forward to working even more closely together to build on what’s already been achieved. With Sarah’s experience, contacts, retailer knowledge and industry ‘know how,’ I look forward to seeing what the future brings as we increase our service and commitment to the key retailers across Europe.”